Smart Leasing Strategies Built for the Borderplex
At Sonny Brown, we help property owners lease with confidence. Our landlord representation team combines market intelligence, strategic marketing, and hands-on support to attract the right tenants and secure lasting value.
For over five decades, we’ve worked with owners across El Paso, Las Cruces, and more, giving us a deep understanding of local demand, tenant expectations, and the unique dynamics of the Borderplex market. Whether you’re managing one property or an entire portfolio, we tailor every strategy to your goals.
A Proven Process for Real Results
Our approach begins with a detailed market analysis and property positioning strategy. We handle everything from listing and promotion to lease negotiation and tenant onboarding, ensuring each step maximizes occupancy and strengthens your investment.
Our long-standing relationships with regional tenants and brokers provide visibility into active demand, helping us connect the right tenants to your property quickly and effectively.
Every property has potential. We bring it to life the Sonny Brown way.
How We Help
- How do you market available properties?
We use a mix of local and regional channels, professional photography, and targeted outreach to ensure your property reaches qualified tenants quickly. - Can you help with lease negotiation? Yes. Our team handles all aspects of lease negotiations, from terms and rates to tenant onboarding, ensuring favorable outcomes for owners.
- What types of properties do you work with? We manage and lease office, industrial, and retail properties across the Borderplex, tailoring strategies to each asset type.
- How do commissions work for tenant-rep deals? In El Paso, the landlord typically pays both sides of the commission. We help ensure your listing terms remain competitive to attract top-tier tenant reps.
- Can you help lease up a new development? Yes. We’ve worked with developers to pre-market speculative and BTS projects across industrial, office, and flex product.
- Do you help reposition legacy office or industrial properties? Absolutely. We’ve helped clients rebrand and repurpose older product to meet current demand, including splitting bays, reconfiguring space, and updating marketing strategy.
