Where Texas, New Mexico & Mexico Intersect
The Borderplex is one of the most unique and economically dynamic regions in North America. Spanning El Paso, Texas, Ciudad Juárez, Chihuahua, and Las Cruces / Southern New Mexico, this integrated cross-border market operates as a single metropolitan ecosystem, binational, bilingual, and deeply connected through logistics, workforce, manufacturing, and culture.
For companies evaluating expansion or relocation, the Borderplex offers a rare combination: global trade infrastructure, a young and skilled labor force, cost efficiency, and the scale of a major manufacturing and logistics hub, all in one place.
Sonny Brown Associates has worked in this region for decades. Our on-the-ground experience allows us to help clients understand not just the data, but the context, including how cross-border dynamics influence demand, supply chain decisions, site selection, and long-term growth.
A Tri-City Region That Functions as a Single Economic Engine
While the Borderplex contains three distinct cities, business operates here as if within a single metropolitan area. Labor, goods, supply chains, and corporate operations flow continuously across both sides of the border.
Integrated Talent Pool
- One of North America’s largest bilingual, bicultural workforces
- Young population base that strengthens long-term labor availability
- Strong ties between higher education, workforce training institutions, and industry
- Deep pool of talent in advanced manufacturing, logistics, defense, and business services
Complementary Strengths
- Ciudad Juárez anchors the region’s global manufacturing output
- El Paso provides logistics, distribution, engineering, and administrative support
- Las Cruces & Santa Teresa add research institutions, industrial growth corridors, and intermodal logistics
These cities do not compete, they reinforce one another.
A Top Manufacturing and Logistics Hub in North America
The Borderplex is consistently recognized as one of the most important manufacturing centers on the continent. A mature concentration of maquiladora operations on the Mexico side, paired with advanced logistics and support services on the U.S. side, creates a highly efficient cross-border production ecosystem.
Why Companies Choose the Borderplex
- Binational supply chains with seamless U.S.–Mexico operational integration
- Deep corporate presence from global automotive, electronics, aerospace, medical device, and consumer goods companies
- Large concentration of suppliers and related facilities in El Paso and Las Cruces
- Advanced logistics infrastructure including multiple ports of entry, intermodal facilities, Class I railroads, and regional air cargo connectivity
This is not an emerging market, it is a well-established global hub that continues to scale.
Logistics Connectivity That Reaches the Continent
The region’s multi-modal transport network provides efficient access to major U.S. and Mexican markets, making it a strategic location for distribution, warehousing, and manufacturing support functions.
Cross-Border Infrastructure Advantages
- Multiple high-volume commercial border crossings
- Class I rail connectivity on both sides of the border
- Union Pacific’s intermodal facility in Santa Teresa
- Efficient ground transportation corridors reaching major U.S. metros
- Airports on both sides supporting passenger and cargo operations
For companies dependent on speed, proximity, and cost-effective freight, the Borderplex often becomes the preferred location.
Cost Efficiency and Business-Friendly Environment
The Borderplex offers competitive advantages that reduce the total cost of doing business compared to other U.S. metros:
- Efficient industrial real estate options
- Favorable operating costs for office, industrial, and logistics users
- Stable business climate with consistent growth across key sectors
- Reliable labor pipeline and strong workforce retention
These advantages make the region attractive not only for large manufacturers, but also for distribution centers, service providers, back-office operations, and emerging industries.
Lifestyle, Stability, and a Strong Talent Pipeline
Quality of life is a substantial, often underestimated draw for employers seeking to attract and retain talent. Across the region, residents benefit from:
- Affordability relative to most U.S. metros
- A rich cultural environment with deep binational heritage
- Universities, medical schools, and research institutions fueling innovation
- Expansive outdoor recreation, national parks, and year-round sunshine
- Significant military presence contributing to workforce stability and discipline
These factors support both economic performance and long-term regional competitiveness.
Proof in Practice
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