Rojas East Distribution Center

Our Role:

• Market Entry and Strategy: Developed a clear market entry plan for Hunt Southwest that aligned with regional demand and long-term logistics activity.
• Site Acquisition: Identified and secured a site on Rojas Drive with direct access to key transportation infrastructure.
• Design and Local Coordination: Connected the development team with trusted local architects and consultants and advised on design elements that fit the needs of industrial users in the region.
• Leasing and Marketing: Created marketing materials, executed targeted outreach, and negotiated tenant commitments. Early leasing activity helped build confidence as construction progressed.
• Disposition Support: Assisted throughout the stabilization and sale process, ultimately supporting the successful disposition of the asset to an institutional buyer.

Challenges & Solutions:

• Emerging Demand: The project entered the market before the significant surge of industrial activity that followed. We addressed this by conducting deep market research and leveraging relationships to build tenant confidence.
• New Developer in the Region: Hunt Southwest was entering a market where they had no prior footprint. By securing well-recognized tenants and aligning the project with local expectations, we helped demonstrate viability and momentum.

Results:

• Class A Development Completed: 370,000 SF speculative industrial facility delivered on schedule.
• Full Lease-Up: Both buildings were leased quickly despite early-stage market conditions, demonstrating strong demand and strategic execution.
• Successful Sale: Asset was sold to an institutional buyer at a favorable cap rate, validating market entry and investment strategy.
• Market Impact: Project established a benchmark for East El Paso industrial development and positioned Hunt Southwest as an early mover in the corridor.