WestStar Tower at Hunt Plaza

Our Role:

• Pre-Leasing Strategy: Guided pricing, positioning, and tenant mix for a speculative high-rise project.
• Market Storytelling: Highlighted differentiators including efficient floor plates, modern finishes, structured parking, and pedestrian-oriented amenities.
• Tenant Outreach: Engaged regional headquarters, legal firms, and professional service tenants.
• Broker Collaboration: Worked with national tenant representatives to expand exposure to companies outside the El Paso market..

Challenges & Solutions:

• Unproven Class A Demand: El Paso had not added a high-rise office building in nearly forty years, so market readiness was unclear. We built confidence by securing early pre-leases and demonstrating strong interest from professional users.
• Downtown Perception: Many tenants questioned parking access and overall convenience. The project’s eight-level garage with more than eight hundred spaces, along with integrated retail and walkability, helped overcome initial hesitation.
• Pandemic Timing: Delivery during the early pandemic brought uncertainty. Steady outreach and clear emphasis on long-term operational advantages of modern Class A space allowed leasing momentum to continue.

Results:

• Catalyst for Downtown: The tower reestablished downtown El Paso as a viable corporate location and set a new standard for quality.
• Leasing Momentum: Early commitments from well-known tenants, including HNTB and HUB International, added significant credibility.
• Market Validation: The project proved that demand exists for modern Class A office space and helped pave the way for future investment and development in the downtown core.